IKOR_Lean Start_up

The classic way in which a product, service or business is developed within a company that already has a functional core business has a well defined and very familiar sequence: Strategic thinking at management level in which it is decided that this new product, service or business is a potential blue ocean. Detailed market study […]

IKOR_termometro

There are situations where sharp changes in temperature can have a devastating effect. In previous posts, we have talked about the problems involved in taking a product off the market if it malfunctions in any way, and how the traditional validation process overlooks the fact that the components used today are different from those used […]

Trazabilidad-IKOR

“In October 2009, consumers in the United States were surprised by Toyota’s decision to withdraw 3.8 million vehicles from the market…” “A few months later a survey carried out by Gallup found that 31% of Americans thought that Toyota vehicles were unsafe…” It is not an isolated case: Sanyo, Bosch, Apple, Siemens and Samsung have […]